Whether you are thinking about your personal or corporate brand, the principles remain the same. Brands evoke emotion, are difficult to build and easy to tarnish. You, your team, your products, what you stand for, are all part of a brand that requires nurturing. 

 

Whether you are a start up or existing business, understanding the components to what makes a good brand, where your's falls short(or not) and how to keep your brand in line with your system can make or break your business. 

 

A brands value, when exiting or merging if properly developed can contribute to higher PE multiples when it comes to the calculations. So there is never a better time whether at the beginning, middle or end of your business to appreciate how the various components that make up your brand count.  

 

For further information on how you can make your brand count, please contact us.